Why VISIBLE Today: The Changing Landscape of Online Identities

In the early days of social media, people were eager to take their entire selves and bring them online. Platforms like Facebook encouraged users to create a single profile that captured every aspect of their lives—family, friends, work, hobbies, and even parenting. It was a one-size-fits-all approach, where people shared everything in one place, connecting with everyone they knew, regardless of the context.

But the way people use the internet has evolved. Fast forward to today, and people no longer want to mix their online identities. The idea of putting everything about yourself—your personal life, professional accomplishments, and parenting journey—all on one platform now feels impractical, and frankly, uncomfortable.

Today, people want separate spaces for different aspects of their lives. For example, they use Facebook to stay in touch with old friends and family, sharing personal updates and photos. They turn to LinkedIn to manage their corporate identity, showing off their professional accomplishments and connecting with colleagues and industry contacts. But what about parenting? It’s a huge part of many people’s lives, yet there is no dedicated space to connect, share, and grow as a parent.

That’s where VISIBLE comes in—a platform that understands the need for a separate, focused space for parents to connect, manage their parenting conversations, and grow their network. VISIBLE fills the gap that has long been missing in the digital world: a place where parents can fully show up as parents online, in the same way they show up as professionals on LinkedIn or as friends and family members on Facebook.

The Need for Separate Online Identities

Ten to fifteen years ago, we didn’t have specialized platforms for each part of our lives. Facebook was the catch-all for everything: friends, family, work, hobbies, and parenting. But now, users want separation and specialization. They want platforms tailored to specific areas of their lives, allowing them to engage meaningfully in each space without mixing personal and professional spheres.

Take LinkedIn as an example. It’s now the go-to space for professionals to connect, share career updates, and showcase their work experience. No one would think of posting vacation photos or sharing a funny family anecdote on LinkedIn—it’s designed for a different purpose. The same principle applies to parenting: it’s a crucial part of many people’s lives, but it requires its own dedicated platform where people can engage as parents without the distractions of unrelated social or professional content.

Why Parenting Needs Its Own Platform

Parenting is one of the most transformative experiences in a person’s life, shaping how we see the world and how we engage with others. But there’s no space dedicated to this part of our identities. Where do parents go to talk about their experiences, share advice, and showcase their parenting accomplishments? Nowhere—at least not in a focused, tailored way. Facebook doesn’t fill this gap, and neither do forums or parenting apps designed primarily to help moms make friends or find playdates.

What’s missing is a centralized platform where parents can:

Create a profile that reflects their parenting journey, skills, and accomplishments.
Connect with other parents who share similar experiences or are at the same stage of parenting.
Ask for advice on important decisions, such as school choices or childcare options.
Share parenting updates in a space where everyone else cares about the same topic: parenting.

That’s where VISIBLE comes in. It’s the first platform that lets parents show up fully as parents—just as LinkedIn lets professionals show up as their best work selves, and Facebook lets people share their personal lives with friends and family.

The Key Features of VISIBLE

VISIBLE offers a number of key features that make it the perfect platform for today’s parents, who want to manage their parenting connections in a dedicated, privacy-focused space.

Parent Profiles: Just like LinkedIn allows you to build a professional profile showcasing your career, VISIBLE gives parents the chance to create a profile highlighting their parenting skills, experiences, and accomplishments. Whether you’ve mastered the art of juggling work and family life, or you’ve organized the best community playdates, your parent profile is where you show off what makes you unique as a parent.
Advanced Search: VISIBLE’s search functionality allows you to connect with parents who have the skills and experiences you’re looking for. Need advice on choosing a preschool or navigating the enrollment process? You can search for parents whose children are already enrolled at the schools you’re interested in. Want to connect with parents in your neighborhood who have children the same age? VISIBLE makes it easy.
A Single Contact Database: Instead of mixing parenting contacts with your social or professional circles, VISIBLE keeps all your parent connections in one organized place. This simplifies communication, allowing you to manage your parenting conversations more efficiently.
Robust Messaging: Stay in touch with other parents, whether you’re asking for advice, coordinating playdates, or just sharing parenting stories. With VISIBLE’s robust messaging system, you can engage in meaningful conversations without the distractions or judgment that sometimes come with social media platforms.

Why VISIBLE Didn’t Exist Before—and Why It Needs to Exist Now

Ten or fifteen years ago, the internet was still figuring out how to accommodate the many different identities we bring online. Facebook seemed to offer a one-stop solution, but as the digital landscape evolved, people realized they needed separate spaces for their social, professional, and now, parenting identities. Specialized platforms like LinkedIn have become essential for professionals, and VISIBLE is filling that same role for parents.

Parents today are busier than ever and need a platform that helps them connect with others who understand the specific challenges they face. There’s no longer a desire to mix these different aspects of life into one platform—it’s about having a focused space that serves a specific purpose. For parents, that space is VISIBLE.

Conclusion: The Time for VISIBLE is Now

As people become more intentional about separating their online identities, the need for a dedicated parenting platform has never been greater. VISIBLE offers a unique solution that lets parents show up fully, connect meaningfully, and share their experiences in a space designed exclusively for them. Just as LinkedIn transformed the professional world, VISIBLE is here to transform the parenting world—providing the space parents need to manage their most important connections.